Book Review | The Ultimate Sales Machine by Chet Holmes

Chet Holmes, the author, promises that by following the twelve principles he outlines in this book, any company can become the ultimate sales machine. However, the central tenet of the book is not these twelve principles. Instead, “mastery is the direct result of pigheaded discipline and determination” (Kindle loc 190). This undergirds his whole thesis: take these twelve principles, keep practising them until one sees results. The book’s content is not revolutionary....

May 8, 2022 · 3 min · Benedict